At Velociterra, we strive to be the low stress, easy button option, that helps our distributor customers become more productive, reliable and profitable. We target the notoriously complicated custom apparel and promotional product markets. We recognized that each year end customers want to hold less inventory and order smaller quantities more frequently which raises headaches and overhead. Each order is redundantly and manually processed by many individual companies in the chain including a distributor, several suppliers, decorators, overseas manufacturers, transporters, compliance labs and more. Our simple recipe for innovation is the following 3 principles:
1. We give experienced industry experts freedom to experiment in products they are passionate about.
2. We build our own factories in China with modern machines and American training.
3. We make software a significant part of every solution.
Our model allows us to reduce labor, increase transparency and seamlessly manage a large and growing number of smaller orders that most companies struggle with. We control the full process and therefore have no one to blame when we fail.
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